Augmented reality is a technology that superimposes a computer-generated image on a user’s view of the real world. It can be used in many different ways, but it’s currently most commonly used in marketing campaigns. Brands are using it to make their marketing campaigns more interactive and fun than traditional advertising. YouTubestorm makes YouTube much more profitable and effective.
What is augmented reality?
You’ve probably heard the term “augmented reality” before, but do you know what it is? Augmented reality (AR) is a type of technology that uses digital images, video and sound to create realistic effects in the real world. It’s different from virtual reality (VR), which immerses users in an artificial 3D environment. AR can be used to enhance existing real-world objects by adding computer-generated elements or information onto them—for example: by placing ads on billboards so they appear like giant murals; showing customers where their favorite products are located in stores; or letting people play video games without having any equipment at all just by holding up your phone near its screen!
Augmented reality is a technology that superimposes a computer-generated image on a user’s view of the real world.
At its most basic, augmented reality is a technology that superimposes a computer-generated image on a user’s view of the real world. This can be done through the use of devices such as smartphones and wearable glasses that provide an additional layer of information to your surroundings.
Augmented reality differs from virtual reality (VR) in that it only requires additional physical input from users while they are viewing their surroundings—for example, if you’re looking at an app on your phone and want to know what time it is, you’ll need to turn left or right for different options before selecting one; however with AR there isn’t any need for moving around since all information will be displayed directly in front of you without any movement required from yourself whatsoever.
Mixed Reality uses both 2D and 3D elements together within one environment where users can touch items in 3D space while still seeing them as 2D objects above them; this allows them access not just through sight but also tactile senses too! For example: if I were walking down my street wearing Google Glasses which were showing me all sorts of interesting information about my own city (eBay listings etc.), then suddenly someone walks up behind me who’d like buy some chicken wings but doesn’t have enough money left over after paying off his mortgage payments today so instead decides instead just bite into them instead…
Augmented reality apps can be created for specific marketing campaigns or they can be general apps.
The most common use of augmented reality is in the creation of a general app, which is more flexible than a specific app. A specific campaign may require a different kind of product experience than another; however, both are still based on the same technology and brand promise.
The flexibility of the general AR app allows it to be used across multiple channels without having to change its design too much each time. This makes it easier to scale up your marketing efforts if you want to reach more people with one message at once (think about how many times we’ve seen this happen).
We hope this blog has given you some insight into how augmented reality will impact marketing. If you have any questions about what we talked about here today or would like to talk more about your own use cases, please contact us! We’re always happy to help!