The internet’s lifeblood is rapidly becoming mobile traffic. Browsing on the move has become the norm as more and more people make the switch to smartphones.
Because mobile traffic now accounts for such a large percentage of all internet traffic, companies and marketers should take advantage of this fact when it comes to public relations. Top growth hacking agencies stated that business cannot get optimistic leads until they go with user intention.
5 Methods to Boost Mobile Traffic to Your Business
Improve your Website’s Performance
The days when web designers could create a “one-size-fits-all” type of website that looks great on desktop PCs are long gone. Nowadays, there are a wide variety of web browsers that show websites differently, as well as different-sized smartphones and tablets.
It’s still possible to optimize your website using a few basic tricks. It’s best to avoid downloading huge images and videos when you’re on the go. There are many plugins (particularly Java) that won’t work properly or at all on mobile devices. Take advantage of a theme that instantly adapts to the screen it’s being seen on.
SEO still Matters
One of the most significant tools for a marketer has a best SEO trends, and it will remain so for the foreseeable future. Despite the fact that mobile devices have altered the way people access the internet, search engine optimization remains critical.
Mobile search engine results can be improved by implementing the Technical SaaS SEO strategy, which includes the use of relevant keywords, high-quality backlinks, and unique content. Companies that supply SaaS software are well-known for their mastery of SEO, and they offer a great model from which any company can learn.
Boost Your Social Media Presence
When it comes to mobile traffic and social media use, the two are almost linked. With a swipe of the finger, mobile users may easily go between viewing the web and social media, often sharing content across them. Your company’s social media presence should be maximized as a result.
Set regular posting times, do your homework and use relevant hashtags, and always engage with other users by reacting to their messages and comments, and by subscribing to their feeds and following other comparable accounts.
Create an App
The next logical step is mobile app development, which follows on from the preceding point. It’s possible to develop apps in-house or hire outside developers, but either way, they’re a valuable resource.
Customers are drawn into your infrastructure and you can offer features that aren’t available on a standard website through these channels. Additionally, the use of mobile apps allows for a higher degree of privacy.
Having a closer relationship with customers and clients makes them the ideal platform for more personalized advertisements. If you want to show how much you care about your customers in your PR campaign, this is the best method to do it.
Try Out Geo-Targeted Advertising
Ads that are geo-targeted are those that are displayed to people based on their geographic location. Mobile ads like these are getting increasingly popular, and for good reason.
Locally targeted marketing efforts are especially effective for small firms operating in a specific area, although practically all businesses can benefit from their power. There are no limits to the size of the area that can be targeted; the possibilities are truly limitless.
By increasing the visibility of your business pages online, search engine optimization (SEO) professionals or the best SEO companies in Chandigarh may unquestionably be of assistance to you in bringing your company to the attention of a greater number of prospective clients.